OH! RiCH Superrich Thailand - Best Currency Exchange Rates

OH! RiCH Superrich

Our Story

Where it all began: the journey of our customers

People often ask why there are so many Superrich signs around Bangkok, and what makes OH! RiCH different. Here's the story.

Superrich started as one family business. As the family grew, brothers and sisters each built their own company and their own branches — all carrying the same name, so we told ourselves apart by color: green, orange, blue, and more.

OH! RiCH is the green line. It began as Superrich Thailand, built and run by Pam Sittharmanin Susamawathanakun — and today, it's time for that green line to grow into something of its own.

Currency Journey: our story, our way

We believe in one simple idea: exchange should be easy, and it should be fun.

By the time a traveler reaches us, they've already been through the less fun parts of a trip — planning, researching, booking tickets, applying for visas, paying for everything along the way.

Arriving at OH! RiCH means the journey is really happening. So exchanging your money should feel like the good part, not one more errand. We see ourselves as part of that journey — the dreams behind it, the planning that goes into it, and the traveler's own sense of style along the way.

We are part of the Journey. It's our way of being part of the joy travelers feel, from the moment they start dreaming about a trip to the moment they arrive.

Travel with us.

The family behind the green

OH! RiCH grew out of Superrich Thailand Ratchadamri, founded by Apichai and Siriporn Susamawathanakun, who raised three children — two daughters and a son.

Today, OH! RiCH is led by Pam and her sister, Jane, who set out to bring color, convenience, and a wider circle of partners to every branch — offering customers more ways to save, while Superrich Thailand itself continues to grow alongside us.

A promise that hasn't changed

OH! RiCH stands behind our father's promise: Best Rate. Every day, we work to make that promise mean a little more — better service, better value, always with our customers' best interest at heart.

Thank you to every customer who has trusted Superrich Thailand and OH! RiCH along the way.

We promise to keep serving you — honestly, reliably, with enough currency on hand, every single day.

Exchange More. Travel More.